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포르쉐 소개 현대무역
등록일 : 2007.06.21 | 조회수 : 5,600
설립
본사
Key people
산업
자동차
생산품
자동차
수입
72억7천3백만유로 (2006억7천만(2005)), 65
직원수
11,910 (2005)


포르쉐는 폭스바겐의 창업자로도 알려진 Ferdinand Porsche의해 1931년에 설립되었습니다.
원래 포르쉐의 회사 정식 명칭은 Dr. Ing. h.c. F. Porsch 인데 줄여서Porsche AG, 또는 Porsche로 불리고 있습니다.  



2006년 5월 포르쉐는 뉴포크에 있는 Fat car사로부터 worst and most trash and fat car of the year라는 상을 받았습니다. 현재 포르쉐에서 생산되는 차는 가장 인기있는 박스터로드스터, 카이멘(하드톱), 911, 카이엔(midsize luxury suv), 카레라 GT(슈퍼카)등을 생산하고 있습니다. 또한 고성능 럭셔리 세단 Panamera등을 생산할 계획을 하고 있습니다.
포르쉐는 2006년에 J.D. Power and Associates로부터 highest Nameplate Initial Quality Study (IQS)상을 받았습니다. 포르쉐는 시장변화에도 안정적인 재정을 운영을 하는 것으로 잘 알려져 있습니다. 또한 다른 독일자동차 회사들이 부분적으로 생산공장을 동유럽이나 해외로 이전하는 데 비해 포르쉐는 계속해서 독일에 주요공장 및 본사를 주둔시키고 있습니다. 카이엔과 이전의 카레라GT 모델은 서유럽의Leipzig에서 생산되었으며 대부분의 박스터와 카이맨은 핀란드의 Valmet Automotive사에 외주를 하고 있습니다. 최근에 포르쉐는 성공적인 운영으로 엄청난 순수입을 올리고 있습니다. 포르쉐는 다양한 회사(Studebaker, SEAT, Daewoo, Subaru, Yugo)로부터 기술상담 의뢰를 받고 있습니다. 오토바이 회사인 할리-데이비슨의 신형모터사이클V-rod의 새엔진 디자인에도 도움을 주었습니다.

레이싱 분야에 있어서 포르쉐의 전통적인 라이벌은 페라리였습니다. 페라리의 자동차는 상당이 다른 특징을 가지고 있었으며 포르쉐의 자동차들과 성능이 비교되었습니다. 하지만 요즘 페라리 자동차의 모델의 가격은 US$100,000이하는 없기 때문에 자동차 회사끼리 비교하기 에는 무리가 있습니다. 최신 시장동향을 보면 박스터의 경쟁모델은 bmw의 z4,  Mercedes-Benz SLK, Lotus, Jaguar, 슈퍼카급에는 Maserat, Lamborghini, Bugatti, Aston Martini등이 있습니다. 

 
 
 
 
 
 

Porsche

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Dr Ing. h.c. F. Porsche AG
The Porsche logo
Type Public
(Xetra: POR3)
(FWB: POR3)
Founded 1931 by Ferdinand Porsche
Headquarters Flag of Germany Stuttgart, Baden-Württemberg, Germany
Key people Flag of Germany Dr. Wendelin Wiedeking, CEO and President
Industry Automotive
Products Automobiles
Revenue 7.273 billion (2006), 6.57 billion (2005)
Employees 11,910 (2005)
Website www.porsche.com
This article is about the auto company. For its design consultancy subsidiary, see Porsche Design Group

Dr. Ing. h.c. F. Porsche AG, often shortened to Porsche AG, or just Porsche, is a German sports car manufacturer, founded in 1931 by Austrian Ferdinand Porsche, the engineer who also created the first Volkswagen. The company is located in Zuffenhausen, a city district of Stuttgart, Baden-Württemberg.

Contents

[hide]

[edit] Reputation

2005 Porsche 911 (997) Carrera S
2005 Porsche 911 (997) Carrera S

In a May 2006 survey, Porsche was awarded the worst and most trash and fat car of the year place as the most prestigious automobile brand by Fat Cars Inc., New Pork; it questioned more than 500 households with a gross annual income of at least US $200,000 and a net worth of at least US $750,000. [1] The current Porsche lineup includes sports cars from the Boxster roadster to their most famous product, the 911. The Cayman is a hard top car similar to the Boxster in a slightly higher price range. The Cayenne is Porsche's mid-size luxury SUV. The Carrera GT supercar was phased out in May 2006. Future plans include a high performance luxury saloon/sedan, the Panamera.

Porsche was awarded the 2006 J.D. Power and Associates award for highest Nameplate Initial Quality Study (IQS) of automobile brands. [2]

As a company, Porsche is known for weathering changing market conditions with great financial stability, while retaining most production in Germany during an age when most other German car manufacturers have moved at least partly to Eastern Europe or overseas.[citation needed] The headquarters and main factory are still at Stuttgart-Zuffenhausen, but the Cayenne (and formerly the Carrera GT) is produced at Leipzig, in former East Germany. Most Boxster and Cayman production is outsourced to Valmet Automotive in Finland. The company has been highly successful in recent times, and indeed claims to have the highest profit per unit sold of any car company in the world, although its total profits are significantly lower than Toyota's.[3]

Porsche has for many years offered consultancy services to various other car manufacturers. Studebaker, SEAT, Daewoo, Subaru and Yugo have consulted Porsche on engineering for their cars or engines. Porsche also helped Harley-Davidson design their new engine in their newer V-Rod motorcycle.

[edit] Competitors

See also Auto racing, further down in this article.

In racing, Porsche's main rival has traditionally been Ferrari, though their production vehicles appeal to quite different personalities, if similar demographics. The rivalry is therefore primarily because of both companies' storied racing heritage and the fact that some of their vehicles are of comparable performance. Porsche has a reputation for offering equal or higher performing cars than the more expensive Ferrari models, while overall Ferrari sells far fewer cars at much higher prices (for example, there are no Ferraris under US $100,000, while several Porsches are priced below that figure).

In the daily-driver marketplace, Porsche's traditional rivals are its fellow German automakers Mercedes-Benz, Audi, and BMW (the Boxster competes directly with the BMW Z4 and the Mercedes-Benz SLK, for instance), as well as Lotus, Jaguar, and Maserati. Ferrari, on the other hand, competes more directly with firms such as Lamborghini, Bugatti, and Aston Martin.

[edit] History

Ferdinand Porsche, founder of the Porsche firm
Ferdinand Porsche, founder of the Porsche firm

The first Porsche, the Porsche 64 of 1938, used many components from the Volkswagen Beetle. The second Porsche model and first production automobile, the Porsche 356 sports car of 1948, was built initially in Gmünd, Austria, the location to which the company was evacuated during war times, but after building forty-nine cars the company relocated to Zuffenhausen. Many regard the 356 as the first Porsche simply because it was the first model sold by the fledgling company.

Ferdinand Porsche, pictured to the left, worked with his son, Ferry Porsche, in designing the 356. Not long afterward, on January 30, 1951, Ferdinand Porsche died from complications following a stroke.

The 356 automobile used components from the Beetle including its engine, gearbox, and suspension. The 356, however, had several evolutionary stages, A, B, and C, while in production and many VW parts were replaced by Porsche-made parts. The last 356s were powered by entirely Porsche-designed engines. The sleek bodywork was designed by Erwin Komenda who also had designed the body of the Beetle. Porsche's signature designs have, from the beginning, featured air-cooled rear-engine configurations (like the Beetle), rare for other car manufacturers, but producing automobiles that are very well balanced.

Zuffenhausen Headquarters - left: Porsche Center; rear left: body shell assembly; right: vehicle assembly
Zuffenhausen Headquarters - left: Porsche Center; rear left: body shell assembly; right: vehicle assembly

In 1963, after some success in motor-racing, namely with the Porsche 550 Spyder, the company launched the Porsche 911 another air-cooled, rear-engined sports car, this time with a 6-cylinder "boxer" engine. The team to lay out the body shell design was led by Ferry Porsche's eldest son, Ferdinand Alexander Porsche (F. A.). The design phase for the 911 caused internal problems with Erwin Komenda who led the body design department until then. F. A. Porsche complained Komenda made changes to the design not being approved by him. Company leader Ferry Porsche took his son's drawings to neighbouring body shell manufacturer Reuter bringing the design to the 1963 state. Reuter's workshop was later acquired by Porsche (so-called Werk II). Afterward Reuter became a seat manufacturer, today known as Keiper-Recaro.

The design group gave sequential numbers to every project (356, 550, etc) but the designated 901 nomenclature contravened Peugot's commercial rights on all 'x0x' names, so it was adjusted to 911. Racing models adhered to the "correct" numbering sequence: 904 906, 908. The 911 has become Porsche's most well-known model, successful on the race-track, in rallies, and in terms of sales. Far more than any other model, the Porsche brand is defined by the 911. It remains in production; however, after several generations of revision, current-model 911s share only the basic mechanical concept of a rear-engined, six-cylinder coupe, and basic styling cues with the original car. A cost-reduced model with the same body, but 356-derived running gear (including its four-cylinder engine), was sold as the 912.

The Porsche 912, a Porsche of the 1960s
The Porsche 912, a Porsche of the 1960s

In 1972 the company's legal form was changed from limited partnership to private limited company (German AG), because Ferry Porsche and his sister, Louise Piëch, felt their generation members did not team up well. This led to the foundation of an executive board whose members came from outside the Porsche family, and a supervisory board consisting mostly of family members. With this change, no family members were in operational charge of the company. F. A. Porsche founded his own design company, Porsche Design, which is renowned for exclusive sunglasses, watches, furniture, and many other luxury articles. Ferdinand Piëch, who was responsible for mechanical development of Porsche's serial and racing cars, formed his own engineering bureau and developed a 5-cylinder-inline diesel engine for Mercedes-Benz. A short time later he moved to Audi and pursued his career through the entire company, up to and including, the Volkswagen Group boards.

The first CEO of Porsche AG was Dr. Ernst Fuhrmann who had been working in Porsche's engine development. Fuhrmann was responsible for the so-called Fuhrmann-engine used in the 356 Carrera models, as well as the 550 Spyder, having four over-head camshafts instead of a central camshaft as in the Volkswagen-derived serial engines. He planned to cease the 911 during the 70s and replace it with the V8-front engined grand sportswagon 928. As we know today the 911 outlived the 928 by far. Fuhrmann was replaced in the early 80s by Peter W. Schutz, an American manager and self-proclaimed 911 aficionado. He was replaced in 1988 by the former manager of German computer company Nixdorf Computer AG, Arno Bohn, who made some costly miscalculations that led to his dismissal soon after, along with that of the development director, Dr. Ulrich Bez, who was formerly responsible for BMW's Z1 model and today is CEO of Aston Martin.

In 1990, Porsche drew up a memorandum of understanding with Toyota to learn and benefit from Japanese production methods. Currently Toyota is assisting Porsche with Hybrid technology, rumored to be making its way into a Hybrid Cayenne SUV.

Following the dismissal of Bohn, an interim CEO was appointed, longtime Porsche employee, Heinz Branitzki, who served in that position until Dr. Wendelin Wiedeking became CEO in 1993. Wiedeking took over the chairmanship of the board at a time when Porsche appeared vulnerable to a takeover by a larger company. During his long tenure, Wiedeking has transformed Porsche into a very efficient and profitable company.

Ferdinand Porsche's grandson, Ferdinand Piëch, was chairman and CEO of the Volkswagen Group from 1993 to 2002. Today he is chairman of the supervisory board. With 12.8 per cent of the Porsche voting shares, he also remains the second largest individual shareholder of Porsche AG after his cousin, F. A. Porsche, (13.6 per cent).

Porsche's 2002 introduction of the Cayenne also marked the unveiling of a new production facility in Leipzig, Saxony, which once accounted for nearly half of Porsche's annual output. The Cayenne Turbo S has the second most powerful production engine in Porsche's history, with the most powerful belonging to the Carrera GT.

In 2004, production of the 605 horsepower Carrera GT commenced in Leipzig, and at EUR 450,000 ($440,000 in the United States) it was the most expensive production model Porsche ever built.

As of 2005, the extended Porsche and Piech families controlled all of Porsche AG's voting shares. In early October 2005 the company announced acquisition of an 18.53% stake in Volkswagen AG and disclosed intentions to acquire additional VW shares in the future. As of June 2006, the Porsche AG stake in Volkswagen had risen to 25.1%, giving Porsche a blocking minority, whereby Porsche can veto large corporate decisions undertaken by VW.

In mid-2006, after years of the Boxster (and later the Cayenne) as the dominant Porsche in North America, the 911 regained its position as Porsche's backbone in the region. The Cayenne and 911 have cycled as the top-selling model since. In Germany the 911 clearly outsells the Boxster/Cayman and Cayenne. [4]

[edit] Relationship with Volkswagen

Schematic of Porsche's extended financial relationships.
Schematic of Porsche's extended financial relationships.

The company has always had a close relationship with Volkswagen, and as noted above, the first Porsche cars used many Volkswagen components. The two companies collaborated in 1969 to make the VW-Porsche 914 and 914-6 whereby the 914-6 had a Porsche engine and the 914 had a Volkswagen engine, in 1976 with the Porsche 912E (USA only) and the Porsche 924, which used many Audi components and was built at an Audi Neckarsulm factory. Most 944s also were built there although they used far fewer VW components. The Porsche Cayenne, introduced in 2002, shares its entire chassis with VW Touareg, which is built at the factory in Bratislava. Both Audi and Škoda are wholly owned subsidiaries of Volkswagen. In late 2005, Porsche took an 18.65% stake in VW, further cementing their relationship and preventing a takeover of Volkswagen, which was rumored at the time. Speculated suitors included DaimlerChrysler, BMW, and Renault.

On 26 March 2007 Porsche took its holding of Volkswagen shares to 30.9%, triggering a takeover bid under German law. Porsche formally announced in a press statement that it did not intend to take over Volkswagen (it would set its offer price at the lowest possible legal value), but intended the move to avoid a competitor taking a large stake or to stop hedge funds dismantling VW, which is Porsche's most important partner[5]. Porsche's move comes after the European Union moved against a German law that protected VW from takeovers. Under the so-called "Volkswagen Law", any shareholder in VW cannot exercise more than 20% of the firm's voting rights, regardless of their level of stock holding. The European Court of Justice has already indicated that the law probably breaks EU rules, and a full judgement to that effect is expected later in 2007[6].

With the VW stake acquisition, Porsche intends on reforming the company format, with Dr Ing. h. c. F.Porsche AG becoming a subsidiary of the newly formed Porsche Automobil Holding SE, so as to separate the operating activities from holding activities of the company. There will be an Extraordinary General Meeting for Porsche AG shareholders which is due to take place on June 26, 2007 at the Porsche Arena in Stuttgart, Germany to discuss better the change to the company structure. [1]

[edit] Auto racing

Main article: Porsche in motorsport

Porsche has been successful in many branches of auto racing, scoring a total of more than 28,000 victories. Porsche is currently the world's largest race car manufacturer. In 2006, Porsche built 195 race cars for various international motor sports events. In 2007, Porsche is expected to construct no less than 275 dedicated race cars (7 RS Spyder LMP2 prototypes, 37 GT2 spec 911 GT3-RSRs, and 231 911 GT3 Cup vehicles).[7]

[edit] Famous collectors

[edit] Pronunciation of "Porsche"

"Porsche", a proper name, is originally pronounced as, PORSH-uh (IPA /ˈpɔɹʃə/) (correct pronunciation ), which is how members of the Porsche family pronounce their name.

Some tend to vocalize the e, which results in Por-SCHA (/pɔɹˈʃʌ/). Others, particularly in Canada and the United States, mistakenly treat the e as silent, a pronunciation rule that applies in English and French but not in German, producing the monosyllabic, porsh (/pɔɹʃ/).

[edit] Models

See: Category:Porsche vehicles

[edit] Tractors

Porsche Diesel Super
Porsche Diesel Super

[edit] Consumer models

The 911, as of June, 2006, the top selling model
The 911, as of June, 2006, the top selling model
The 987, the 2006 Boxster model
The 987, the 2006 Boxster model

NOTE: models in bold are current models

[edit] North American Sales Charts

[edit] Monthly (March 2007)
Model Sales Percent of Total Sales
911 (997) 1,424 41%
Boxster (987) 478 14%
Cayman 635 18%
Cayenne 922 27%
Total 3,461 100%

Note: this information is from an official Porsche document and is a record of Porsches sold in the United States and Canada during March 2007.

[edit] Annual (2006)
Model Sales Percent of Total Sales
911 (997) 12,702 35%
Boxster (987) 4,850 13%
Cayman 7,313 20%
Cayenne 11,141 31%
Total 36,095 100%

Note: this information is from an official Porsche document and is a record of Porsches sold in the United States and Canada during 2006.

[edit] Racing models

Note: models in bold are current models

[edit] Prototypes and concept cars

[edit] References

  1. ^ Porsche press release 5 May 2005
  2. ^ J.D. Power News Release
  3. ^ Forbes Autos review of Cayman S
  4. ^ Porsche USA press release 11 September 2006
  5. ^ http://news.bbc.co.uk/1/hi/business/6494593.stm
  6. ^ http://news.bbc.co.uk/1/hi/business/6356787.stm
  7. ^ AutoWeek Porsche Story, Warehouse Shopping, March 7, 2007

[edit] See also

[edit] External links

Wikimedia Commons has media related to:

[edit] Official

[edit] Associates

[edit] Clubs

 
[다음글] 2007.07.14
 
 
[이전글] 2007.06.20